Norlys

Efficient electricity usage

Sector
  • Energy
Category
  • Data
  • Sustainability
Placeholder Image
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Widgets and dashboards simplify energy data with Norlys.

Be smart about your electricity usage

Norlys is redefining how users interact with electricity prices, track their consumption, and develop sustainable habits. As a brand-driven company, it faced the challenge of designing an app that seamlessly aligns with its identity while presenting electricity prices in Denmark with clarity. By combining Norlys’ brand focus with Framna’s expertise, the Norlys Energy app distinguishes itself in the market.

Recognition
award_lovie
Best UX
Silver 2024
award_DDA
Best Use of AI Best Mobile Experience Best in UI Design
Shortlisted 2024 Shortlisted 2024 Shortlisted 2024

Expected consumption

Monthly reports & saving tips

Compare to similar households

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Users receive a monthly consumption report with practical saving tips.

A new service: from digital product to dynamic platform

In a market defined by dynamic prices, consumers are using more electricity than ever before. This surge has created a growing demand among customers to better understand pricing dynamics and strategically plan their energy usage. Norlys Energy goes beyond promoting sustainable habits; it plays a crucial role in helping users make financially responsible decisions in an increasingly electrified society.

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Norlys is influencing customers to make more conscious and educated decisions about their electricity usage.

1

on iOS utilities

4.3

avg. rating across stores

170k+

monthly active users end 2024

350k+

downloads 2024

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Understanding the importance of increasing user awareness about consumption habits, we have tailored the app experience specifically for Norlys customers, transitioning from a fully public app.

Enhancing the CX

Transitioning from a fully public app, the experience is now tailored specifically for Norlys customers. Users can monitor their consumption and receive personalized forecasts based on their usage patterns. Additionally, they can set price intervals to determine the most cost-effective times for tasks such as charging their car or doing laundry, factoring in each activity's duration. At the start of each month, users receive an overview of their previous month’s consumption along with tailored tips on how to save moving forward. This added insight helps users stay in control of their energy usage, encouraging a shift toward more sustainable habits.

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What started as an electricity price app, providing current and forecasted prices, saving tips, and insights into Norlys services, has now evolved into a dynamic platform.

Redefining energy consumption with unique features

Norlys Energy excels in accurately forecasting consumption patterns and providing valuable insights into user behavior. With the "Similar Homes" feature, users can compare their consumption levels with similar households, offering even deeper insights into energy usage. Additionally, the device breakdown feature helps users understand energy consumption by common household appliances and how much energy each consumes. Users also receive real-time data on electricity prices, forecasts, current consumption, and future expectations, along with access to their electricity invoices and payment status. Staying informed about household energy use has never been easier, empowering users to make smarter, more sustainable decisions.

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The ‘Similar Homes’ feature lets users compare their energy consumption with similar households, gaining deeper insights into their usage.

Discover more about this case and how we can help you.

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Villads Riber Mink Commercial Director, Framna Denmark