Framna Insights

Apps in ChatGPT: Yes, talking to your apps is a thing now

Written by Simon Binderup Støvring | Oct 9, 2025 12:16:42 PM

During OpenAI’s Dev Day keynote this Monday, the company announced apps in ChatGPT together with a new Apps SDK that enables companies and developers to build apps that integrate directly into ChatGPT.

In other words, OpenAI has turned ChatGPT into a platform. Apps are no longer only something you open on your phone or computer. Apps are something you can launch within your personal AI assistant and talk to.

Companies can now integrate their products into ChatGPT, allowing customers to interact with their services through chat and voice interfaces inside the ChatGPT website and apps.