We've spent the smartphone era learning how to use digital products, and by now most of us do it without thinking. We open the app, search, filter and fill in the form, and that whole sequence stopped feeling like work a long time ago.
What's changing is user behaviour, not necessarily your product. ChatGPT, Gemini and the other AI systems we've all picked up are quietly rewriting the instincts underneath that sequence, whether or not you've touched AI yourself, and at Framna we keep seeing the same three shifts show up among the people and partners we work with.
Three shifts stand out: in how people search, how much they expect a product to already know about them, and how much they expect it to do on their behalf. Your users have already picked these up. The question is whether your product has.