Too many organizations get stuck in process. They focus on efficiency, delivery speed, or agile rituals, while the most important question gets overlooked: is the product truly great?
At Future Product Days in Copenhagen I presented the Product Quality Framework, a framework we created at Framna to help teams expose the gaps that hold them back from becoming product-led. It provides structure for conversations about what really matters: understanding users, aligning with business outcomes, and building products that set new standards of quality.