We've spent the last fifteen or twenty years learning how to use digital products, and by now most of us do it without thinking: open the app, search, filter, fill in the form. That whole sequence stopped feeling like work a long time ago.
What's changing is the behaviour itself, not the products. ChatGPT, Gemini and the other AI systems we've all picked up are quietly rewriting the instincts underneath that sequence, and at Framna we keep running into the same three shifts with the people and partners we work with. Your users have already picked them up. The question is whether your product has.