Adapting to the market

Transport

Taxi Stockholm elevated its digital presence in a competitive taxi market by building a customer and driver app, creating a seamless experience for both users and drivers.

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Stockholm’s leading taxi service at your fingertips

As the premier cab company, Taxi Stockholm is known for using environmentally friendly cars with exceptionally knowledgeable drivers. The app has a user-friendly approach with a digital experience fully focused and aligned with their high standards and provides a safe and personalized service that sets them apart in a competitive environment.

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Awards SDP

Swedish Design Award

Heldigital App – Nominee 2017

Awards Apple

Apple

Selected as Apps We Love in Travel – 2019

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4.7
Avg. User rating (10,000+ reviews)
1,500
Cars connected
17,700
Rides per day

A new era of competition

With the rise of services like Uber and Bolt, Taxi Stockholm faced competition in a way they had not experienced before. The collaboration was not just about creating a user-friendly app — services needed to be adjusted, and systems had to be opened up. Booking a trip is quick and easy allowing personalized touches like choosing the type of taxi, and options for extras like child seats or room for your pet. Users stay in control of costs with a fixed or metered price, and can pay with Apple Pay or Google Pay in app, via invoice through your taxi account, or directly to the driver.

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Android: Supporting drivers for a better user experience

A dedicated driver solution was also created whereby each taxi is equipped with an Android tablet running the app. It features a user-friendly interface with an always-on dark mode for eye comfort and visibility, as well as large buttons for ease of use. All interactions are placed around the tablet’s edges, allowing drivers to support their hand on the edge of the device while tapping, which is especially useful when they are traveling.

 

Importantly, clear zone visualization on the map is a critical feature given Taxi Stockholm’s reliance on zone-based operations. The app provides intuitive access to essential booking information while guiding drivers to the customer or their destination, with a focus on delivering exceptional service.

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Empowered: Taxi Stockholm continue in-house development

Framna’s continued collaboration with Taxi Stockholm extends beyond the development phase. We ensured a smooth transition for Taxi Stockholm to take the reins of their digital ecosystem in-house. Their teams are equipped with the tools, knowledge, and support necessary and are fully empowered to continue enhancing and evolving the apps further.