Uitgekookt
Delicious and nutritious dinners, a few taps away
Sector
- Retail & e-commerce
Category
- Mobile payments
- Booking & reservations
- Loyalty & rewards
- Self-service & account tools
- Notifications & alerts
- Personalization
Deliverables
Simplifying complex meal logistics
Uitgekookt is a rapidly growing Dutch food service delivering healthy, ready-to-eat dinners. Facing complex ordering processes, including regional delivery constraints and fluctuating inventory, Uitgekookt partnered with Framna to deliver an intuitive app experience. Our first (Dutch) externally launched Flutter app simplified a complex user journey into a clear, reliable service flow, seamlessly integrating analog and digital ordering elements.
Complex logic made simple
Built swiftly with Flutter
Designed for repeated healthy routines
Flutter-powered efficiency, clarity and quality
In partnership with Uitgekookt we strategically chose Flutter for its rapid development capabilities, cross-platform efficiency, and visual quality, enabling us to deliver a scalable MVP in four months. The app provides seamless mobile payments and notifications, along with essential self-service tools that give users direct control over their meals. As a first step toward bridging analog and digital, we included the ability to enter paper-based meal numbers directly in the app removing friction from an existing service process. With this foundation in place, the app is well positioned to expand its loyalty features and add biometric identification methods in the near future.
2x+
share in total revenue vs former app
4-5x
conversion then mobile web users
100%+
in app order growth within a year
Fearless, fast, and frictionless teamwork
The Framna team closely collaborated with Uitgekookt’s stakeholders, swiftly navigating challenges and continuously optimizing the app post-launch. Real-world user insights shaped critical new features, including streamlined ordering and context-aware notifications. This allowed for rapid iteration, continuous improvements in usability, clarity, and constant quality improvement.
“Digital proficiency among our users varies widely, making clarity and ease of use non-negotiable. By delivering a frictionless experience, the app made ordering healthy meals effortless and drove strong revenue growth.”
Johan van Marle
CEO and Owner, Uitgekookt
Hyperpersonalized meals powered by data
With a robust and scalable Flutter foundation, the app roadmap includes personalized meal recommendations, advanced user profiling, and nutritional insights that support healthier daily choices. Continuous enhancements driven by sophisticated data analysis ensure the app evolves alongside user preferences and Uitgekookt’s strategic business goals.
Want to learn more about this product?