an innate state of curiosity and trust.

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What does fearless collaboration mean to you?

With Hemnet and Essity
Remarkable partnerships are rarely easy. And maybe they should not be. Meaningful progress takes effort, commitment and, above all, mutual trust.
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Defining fearless collaboration

Our Fearless Framework is built on unlearning, bold decision-making, and the courage to challenge the status quo. It exists to foster innovation, build trust, and enable co-creation, becoming the cultural glue that connects us and drives us forward.

This framework is not a checklist, it is a manifesto. It is how we move, together. The spark that fuels ambition. The reason we stay a little longer, ask a harder question, push a little further. The pride we feel when a partner says “Great job.” It is our core values in motion.


It is us. It is Framna.

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Partnership principles

This is how we bring fearless collaboration to life.

  • Generous mindset

    A great partnership is not just about getting along, it is about challenging each other to do our best work. For us, generosity means sharing ideas openly, giving honest feedback, and creating opportunities that raise the bar.

    The strongest collaborations balance support with challenge. That means asking the hard questions, being clear about what works (and what does not), and staying open to great ideas, wherever they come from. When everyone is committed to growth, we move faster and achieve more.



    A generous mindset builds trust, sharpens thinking, and leads to better results. We choose to work with partners who value this, because when we push each other forward, we create work that truly stands out.

  • Unlearn to learn

    What got us here will not get us where we need to go. Innovation is not about rinse and repeat, but about challenging the status quo and having the courage to do things differently.

    To create something remarkable, we must leave the ordinary behind. That means challenging each other. Letting go of old habits. Taking bold steps forward. And deciding, together, that “good enough” is not good enough.



    Progress demands openness, curiosity, and the determination to never settle.

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Fearlessness follows when trust leads

With our partners, we turn trust into meaningful products that move industries forward. Ready to see what fearless collaboration can build?

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