Prepare your commerce for AI buyers
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AI
Service offering
Agentic Commerce
From e-commerce to a-commerce
AI agents are changing how products are discovered, evaluated, and purchased.
Customers increasingly rely on AI systems to search, compare, and recommend products. In some cases, transactions may happen directly through agents.
Agentic Commerce helps organizations prepare their products, infrastructure, and channels for AI-mediated buying journeys.
AI agents are reshaping the buying journey
Brands no longer control the entry point to the buying journey.
Discovery increasingly happens inside AI systems. Recommendations influence decisions before customers reach your product pages. In some cases, transactions may be executed directly by AI agents.
This changes how digital commerce works.
Discovery
AI influences brand visibility and share of voice
Product discovery increasingly happens inside AI interfaces
Consideration
Products are evaluated inside agent conversations
AI recommendations influence purchase decisions
Conversion
Transactions become agent-assisted or agent-executed
APIs and infrastructure become strategic assets
Who Agentic Commerce is for
Agentic Commerce is built for organizations where digital discovery and purchasing are central to growth.
If products are discovered through search, comparison, or digital channels, AI agents will increasingly influence the buying journey.
Retail and e-commerce leaders
Responsible for digital commerce performance and preparing for new discovery and purchase channels.
B2B organizations with complex buying journeys
Companies where product discovery, comparison, and purchasing already happen digitally.
CMOs, CDOs, and heads of digital
Leaders responsible for future-proofing customer journeys, platforms, and channel strategy.
Businesses dependent on digital discovery
Organizations where search, comparison, or digital purchasing drive revenue.
From navigation to delegated commerce
Commerce is moving from navigation to delegation.
Customers no longer browse products themselves. They ask AI agents to search, evaluate options, and recommend products.
This creates structural shifts:
Brand-controlled journeys → AI-mediated journeys
Navigation → delegated product discovery
Channel ownership → channel orchestration
How Agentic Commerce works
Agentic Commerce helps organizations prepare their commerce strategy and product infrastructure for AI-mediated buying journeys.
The program combines strategic clarity with product experimentation. First, we assess exposure to AI-driven customer journeys. Then we translate insights into prototypes and execution roadmaps.
The goal is clarity first. Then action.
Agentic Assessment (2-4 weeks)
A focused process for leaders who need decision visibility.
We:
Assess exposure to AI-driven customer journeys
Map opportunities across the value chain
Evaluate channel strategy implications
Identify technical gaps and dependencies
You leave with:
Business risk exposure assessment
Channel opportunity mapping
A three-horizon roadmap (0–90 days, 3–9 months, long-term)
Decision-ready leadership presentation
Optional high-fidelity design of prioritized use cases
Agentic Activation (4 weeks)
Activation turns insights into real product outcomes.
We select one or two high-impact initiatives and prototype agentic experiences that validate the business case and define the path toward scaling.
What you will have
Agentic Commerce creates clarity on how AI agents affect your commerce model and where to act.
Strategic exposure view
Clear understanding of how AI-mediated buying journeys affect discovery, evaluation, and purchasing across your commerce ecosystem.
Agentic channel position
Defined positioning across emerging AI-driven channels and platforms that influence product discovery and recommendations.
Execution roadmap
A three-horizon roadmap covering near-term actions, capability building, and long-term strategic positioning.
Validated product direction
Prototypes and validated use cases that establish the path toward scalable implementation.
How we work
From assessment to activation.
- 01 Exposure assessment
- 02 Opportunity definition
- 03 Agentic activation
Exposure assessment
Understand where AI agents affect your commerce model.
- Evaluate exposure to AI-driven discovery and purchasing
- Map opportunities across the value chain
- Review channel strategy implications
- Identify technical gaps and dependencies
Measuring impact in AI-mediated commerce
AI surface visibility
Share of agent-driven discovery
Traffic originating from AI agents
Conversion from AI conversations
Product engagement and cart-add behavior
Revenue from AI-mediated channels
Proof through products
Framna designs and builds digital products used by millions.
Our teams work across the full product lifecycle, helping partners design, build, launch, and continuously improve category-leading digital products.
Agentic Commerce builds on this product expertise to prepare products and platforms for AI-mediated interactions.
A structured path from insight to execution
Agentic Commerce is delivered as a structured program.
The first phase, Agentic Assessment, typically runs for two to four weeks and creates decision clarity for leadership. Organizations can then move into Agentic Activation, a four-week phase focused on prototyping and validating priority initiatives.
This staged approach moves teams from strategic visibility to product experimentation without committing to long transformation programs.
Why Framna
A digital product partner for AI-enabled commerce.
Framna designs and builds digital products that define markets and deliver measurable outcomes.
Product expertise
Deep experience designing and building digital products that drive adoption, engagement, and measurable business impact.
Agentic experimentation
Hands-on exploration of emerging interaction models and AI-mediated product experiences.
Integrated product teams
Strategy, design, and engineering working together across the product lifecycle.
Complex environments
Proven delivery in large-scale and regulated digital product ecosystems.
What happens next
The engagement begins with a conversation about your exposure to AI-mediated commerce.
If there is a clear fit, we begin with Agentic Assessment to map risks, opportunities, and strategic priorities.
From there, organizations can move directly into activation and product experimentation.
FAQ
What is agentic commerce?
Agentic commerce describes buying journeys mediated by AI agents. Instead of navigating digital interfaces themselves, customers ask AI systems to search, compare products, and recommend purchases.
How does agentic commerce affect digital businesses?
AI agents increasingly influence product discovery and evaluation. This shifts visibility upstream in the buying journey and changes how products must be structured, exposed, and discovered.
Is this relevant for B2B commerce?
Yes. Many B2B purchasing journeys already involve digital comparison and research. AI systems increasingly assist with evaluating options, gathering product information, and recommending vendors.
What does the Activation phase deliver?
Activation focuses on building and validating agentic product experiences. This includes prototypes, technical validation, and defining the path toward real implementation.
Do organizations need new infrastructure for agentic commerce?
Often the focus is improving existing infrastructure. APIs, product data structures, and platform integrations may need adjustments so AI systems can access and interpret product information.
Ready to get started?
