ChatGPT app starter framework
Reach new customers through ChatGPT
ChatGPT has become one of the most influential entry points in the digital customer journey, now reaching over 800 million weekly active users. People are discovering products, solving tasks and completing journeys directly inside ChatGPT — often before they ever visit a brand’s app or website.
This shift changes how digital products are discovered and used. Early movers gain an advantage.
Our starter framework gives your team a clear, structured way to identify where a ChatGPT app can create value for your users and your business — and turn that into concepts that are ready to build.
Who this is for
This framework is for teams that want to design, build and launch meaningful ChatGPT app experiences — fast, securely and with real business impact. It is especially relevant for:
-
Product teams creating new AI-native experiences or extending existing products into ChatGPT
-
Growth and CX teams designing intelligent and personalised customer journeys using GPT-powered interactions
-
Digital, innovation and engineering leaders shaping how ChatGPT Apps fit into their product ecosystem and platform strategy
-
Tech strategy teams evaluating the MCP server and the implementation path for ChatGPT-powered apps
-
Leadership teams aligning around the next phase of digital product acceleration
If the webinar highlighted what is possible, this is where you start making it real.
How this moves you forward
Many teams see the potential of AI-native, conversational experiences, but lack a practical way to move from ideas to validated concepts. This framework helps you:
Turn opportunity into clarity
Identify where a ChatGPT app can create meaningful value for users and for your business.
Explore concepts through hands-on work
Shape and test early concepts to understand what is truly enabled in practice — not in theory.
Align your team
Build shared understanding and direction so your organisation knows how to move forward.
Build momentum, not noise
Follow a focused, practical process that gets you to your first meaningful step.
How to get started
Our process takes you from early exploration to a validated concept and a ready-to-launch ChatGPT app. Together, we identify where AI creates the most value, shape the right concept and build the foundations for long-term scalability.
Strategy workshop
Create a shared understanding of where ChatGPT fits into your digital ecosystem.
Map key stages of the customer journey
Identify where AI is already influencing behavior
Clarify the role of owned vs. external channels
Build an opportunity canvas to surface high-value use cases
Concept & prototyping
Turn prioritised ideas into tangible prototypes that show real user value early. This phase typically runs for 1 week.
Ideate and prioritise concrete use cases and features
Sketch concepts and MCP-driven capabilities
Build a first version of the ChatGPT experience
Validate assumptions with stakeholders or users
Build & launch
Turn the validated concept into a fully functioning ChatGPT app with the right technical foundations. This stage typically takes 4 to 6 weeks depending on scope and integrations.
Finalise and validate the app concept
Implement the ChatGPT app, MCP server and required integrations
Conduct QA and user testing with real users
Ensure compliance and launch readiness
What happens after you sign up
Once you get in touch, we learn about your goals and context through a short conversation. We then tailor the process to your organisation, align on scope and schedule, and ensure the right people are involved. From there, you simply show up ready to explore — while we guide the work and help turn ideas into something concrete.
Ready to get started?
