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AI
Service offering
ChatGPT app starter framework
Reach new customers through ChatGPT
ChatGPT has become one of the most influential entry points in the digital customer journey, reaching more than 800 million weekly active users. People discover products, solve tasks, and complete journeys directly inside ChatGPT, often before they ever visit a brand’s app or website.
With OpenAI now opening submissions for the ChatGPT App Directory, brands can launch dedicated ChatGPT apps and reach users directly inside ChatGPT. This creates a new product surface, with its own discovery, usage patterns, and quality requirements. Early movers gain an advantage.
Framna helps companies design and build high quality ChatGPT apps, from concept through development and launch. We ensure apps meet OpenAI’s requirements and are positioned for inclusion in the official ChatGPT App Directory.
Our ChatGPT app starter framework gives your team a clear, structured way to identify where a ChatGPT app can create real value for users and the business, and turn that into concepts that are ready to build.
Who this is for
This framework is for teams that want to design, build and launch meaningful ChatGPT app experiences — fast, securely and with real business impact. It is especially relevant for.
Product teams
Creating new AI-native experiences or extending existing products into ChatGPT.
Growth and CX teams
Designing intelligent and personalised customer journeys using GPT-powered interactions.
Digital, innovation and engineering leaders
Shaping how ChatGPT Apps fit into their product ecosystem and platform strategy.
Tech strategy teams
Evaluating the MCP server and the implementation path for ChatGPT-powered apps.
Leadership teams
Aligning around the next phase of digital product acceleration.
How this moves you forward
Many teams see the potential of AI-native, conversational experiences, but lack a practical way to move from ideas to validated concepts. This framework helps you:
Turn opportunity into clarity
Identify where a ChatGPT app can create meaningful value for users and for your business.
Explore concepts through hands-on work
Shape and test early concepts to understand what is truly enabled in practice — not in theory.
Align your team
Build shared understanding and direction so your organisation knows how to move forward.
Build momentum, not noise
Follow a focused, practical process that gets you to your first meaningful step.
How to get started. Our process takes you from early exploration to a validated concept and a ready-to-launch ChatGPT app. Together, we identify where AI creates the most value, shape the right concept and build the foundations for long-term scalability.
- 01 Strategy workshop
- 02 Concept & prototyping
- 03 Build & launch
Strategy workshop
Create a shared understanding of where ChatGPT fits into your digital ecosystem. This takes 1 day.
- Map key stages of the customer journey
- Identify where AI is already influencing behavior
- Clarify the role of owned vs. external channels
- Build an opportunity canvas to surface high-value use cases
What happens after you sign up
Once you get in touch, we learn about your goals and context through a short conversation. We then tailor the process to your organisation, align on scope and schedule, and ensure the right people are involved. From there, you simply show up ready to explore — while we guide the work and help turn ideas into something concrete.
Ready to get started?
