Swish

A seamless way to pay

Sector
  • Banking, finance & insurance
Features
  • Mobile Payments
  • Notifications & alerts
  • Security & compliance
Deliverables
Hands holding an iphone displaying the Swish app.

The everyday habit that changed a nation

Swish is more than a payment tool. For 98% of the adult population in Sweden, it is a daily habit: a quick tap that keeps everyday payments simple, safe, and fast. With Framna, Swish refined every layer of the experience from UX and front-end design to motion, sound, and accessibility.


98%

of adults use Swish

8.7M

active users

95M+

payments per month

300K+

companies use Swish

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Accessibility testing in collaboration with the National Association of the Visually Impaired, involving blind and low-vision users to refine real-world payment flows.

Inclusion by design

Used by almost every adult in Sweden, Swish has to work for everyone, every day, on every device. Inclusion and privacy are treated as design principles, not compliance checkboxes, shaping the experience from concept to code.

 

Together with the National Association of the Visually Impaired, we refined key flows to improve clarity, reduce cognitive load, and strengthen assistive-tech performance for people with visual, motor, and cognitive needs. All without compromising the simplicity that makes Swish effortless.

Unique ‘hand-free’ UX/UI Design

Global connection thanks to HTTP/2 protocol

Our pinkest design yet

Sweden’s payment infrastructure

Swish powers over 95 million payments per month in Sweden, built to stay fast, clear, and predictable. The experience follows a simple rhythm: choose, confirm, pay. Clear steps and instant confirmation help users stay in control and complete payments with confidence.

 

Connected across Sweden’s banking ecosystem and embedded in daily life, Swish has become trusted infrastructure for the digital economy, with clarity, consistency, and reliability at scale.

 

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Swish connects people and payments to everyday commerce. From small merchants to larger businesses, it brings the same speed, clarity, and trust to how people pay and shop.

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