Framna | AI in App Development

AI-powered app development

At Framna, we help ambitious brands harness the power of AI to create smarter, more adaptive digital products. From personalization and automation to intelligent decision-making, we design and build digital products where AI is not an add-on, but a driver of real value.

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We are the people behind some of the world’s favorite digital products

Born from the product-led cultures of Bontouch, Move, and Shape, Framna brings together over 500 digital product specialists across eight studios in Denmark, the Netherlands, Sweden, Switzerland, and the United States. Together with our partners, we build digital products that harness the power of AI, designed to scale, perform, and lead in a rapidly changing world.

FAQ

Learn more about our approach to mobile app development.

Should AI be part of my app strategy?

AI is not a one-size-fits-all solution, but it can be a powerful tool when used with a clear purpose. If your app needs to personalize content, automate repetitive tasks, improve search, or respond to user behavior in real time, AI may be worth exploring. The key is to start with your business goals and user needs, then evaluate whether AI can help solve those challenges more effectively.

How can AI improve the user experience in an app?

AI can make apps smarter, faster, and more personal. It can learn from user behavior to tailor recommendations, streamline navigation, and reduce friction. Whether it is through voice input, predictive text, or intelligent notifications, AI allows the app to adapt, making the experience feel more responsive and more useful with every interaction.

What are practical ways businesses are using AI in apps today?

Many businesses are already using AI in apps to deliver real value, such as virtual assistants that handle support queries, recommendation engines that boost engagement, or algorithms that detect patterns in user behavior to prevent churn. These use cases are often subtle, but they add up to experiences that feel more intuitive, relevant, and efficient.

AI-powered app development

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We are the people behind some of the world’s favorite digital products

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