1177

Rethinking the future of healthcare

Sector
  • Health & Wellbeing
Features
  • AI
  • Self-service & account tools
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Care for what comes next

Framna was selected to help shape the future of 1177: developing an exploratory vision of how trust, structure, and technology can come together in a more connected and cohesive healthcare experience. Resulting in inspirational concepts and design sketches illustrating how 1177 could evolve over time.

 

1177 is Sweden’s national healthcare information service, owned by the country’s regions. It provides verified medical information, digital healthcare services, and secure access to personal care data for millions of residents, playing a central role in the national healthcare system.

 

A service people rely on

Few public services in Sweden hold the level of trust that 1177 does. The web service has become a trusted destination for reliable health information and guidance for millions of residents. Yet the experience does not fully reflect that strength. Users describe it as fragmented and difficult to navigate. For many, 1177 is not just a place to read about symptoms or care options, but a place to log in and manage their own healthcare. But logged-out information and logged-in services exist in parallel rather than as one coherent journey.

Mind the gap

The moment people log in to access appointments, test results, prescriptions, or messages, they are separated from the broader guidance and knowledge 1177 provides — creating gaps in the experience at the very moments people need clarity the most. The result is a system shaped around healthcare infrastructure, while people are trying to navigate their own care journeys.

“We are very satisfied with Framna’s delivery, which will contribute to the step-by-step realization moving forward.”
1736932890084

Tove Rylander Rudqvist

Strategist at Inera

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1177 by 2030

In the future, people will continue to turn to 1177 for what it has always represented: trusted knowledge and guidance, support throughout their care journey, and access to the foundations of Sweden’s healthcare system. The ambition was not to redefine its purpose, but to elevate how that purpose is experienced. We defined three guiding principles for the future of 1177:

Personal guidance

Instead of requiring people to actively search for answers, 1177 can surface relevant guidance proactively. By using what the service already knows about an individual’s care history, it can highlight tailored articles, services, and next steps — making healthcare easier to understand and act on.

One coherent experience

Today, many patients describe feeling like the project manager of their own care. A future 1177 connects the dots across appointments, results, messages, and guidance — helping people understand what has happened, what comes next, and what actions to take.

Modern and reassuring

1177 must evolve alongside changing expectations in digital healthcare while preserving the trust it has built over time. A modern experience strengthens clarity, accessibility, and reliability — without compromising the credibility that makes 1177 unique.

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More than meets the eye

Future 1177 by 2030 is articulated not just as a visual concept, but as a structural blueprint. Three guiding principles shape a coherent product architecture across web and app, with a redefined information hierarchy, connected service logic, and a unified foundation that brings logged-in and logged-out experiences into alignment. A scalable model that clarifies how 1177 can be developed, prioritized, and implemented over time within a complex public healthcare environment.
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Want to learn more about this product?

Get in touch
Josefine Söderin
Josefine Söderin Designer, Framna Sweden