OK
The driver’s cockpit
Sector
- E-commerce
- Transport
Category
- Refuel
- Sustainability
- Transport
Deliverables
OK started as a gas station with 700 locations nationwide. They now embark on an exciting journey of a green transition with electric vehicles.
Driving the green transition
OK, originally a gas station operator with over 700 locations nationwide, has embarked on a major green transition toward electric vehicles (EVs), significantly transforming its customer touchpoints. The shift to electricity has redefined core aspects of its business, including the adoption of a subscription-based model that changes how users interact.
While physical stations were once the primary touchpoint, charging now increasingly takes place at homes and workplaces. This transformation has introduced new competition from electricity providers, EV-focused companies, and tech firms. To maintain relevance and customer loyalty, OK’s mobile presence has become essential.
The OK app is now the central interaction channel, enhancing customer satisfaction by reducing friction and supporting the transition to green energy. It integrates key services, including fueling, EV charging, car washing, and parking, making car ownership more convenient and sustainable.
Recognition
OK is still the number one stop to refuel your car.
Beyond refuelling
Though OK remains primarily a fueling station, the OK app extends beyond fuel and charging. It offers nationwide parking functionality with CarPlay integration, providing on-screen parking status, expiration reminders, and quick access to favorite locations. The user experience goes beyond the app itself. Integrated with Apple and Google operating systems, OK provides widgets to track electricity prices for upcoming charges and enables in-car payments through platforms like CarPlay.
A dynamic home screen. To enhance convenience, the app features a context-aware homepage that surfaces relevant services based on location.
A dynamic home screen
To enhance convenience, the app features a context-aware home screen that highlights relevant services based on location. At gas stations, users see fueling and car wash options; at work, parking reminders; and at home, EV charging schedules optimized for cost savings. Additionally, the car expense tracker provides full transparency into vehicle operating costs, helping users monitor and optimize their expenses. The OK app is always with the user—designed for their convenience and benefit.
Conveniently add widgets to your phone's home screen to get easy access.
Widgets and voice control
With widgets and graphs, EV drivers can monitor electricity prices and plan their charging needs both on the go and at home. The app also offers quick shortcuts to locate stations, parking, and more. Over the years, we have focused on minimizing user friction, enabling seamless interactions such as one-click commands and voice-activated controls to open gas pumps or stop parking. EV drivers can easily find charging stations and make wallet-free payments for added convenience.
Keep all of your receipts close to hand.
Car ownership made easy and meaningful
Vehicle accounting provides users with unique dashboards that offer a holistic overview of all aspects of their car and activity. Additionally, receipts are securely stored within the app for easy reference. Supporting local communities is important to many users. Through the app, they can contribute to local sports clubs or charities by selecting their preferred organization, with donations linked to their transactions. The OK app makes car ownership both easier and more meaningful—supporting the green transition while strengthening local communities.
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