A simpler patient journey

Praktikertjänst is one of Sweden’s largest healthcare providers, with hundreds of clinics nationwide spanning primary care, specialist care, rehabilitation, and dental services. The Praktikertjänst app gives users a single, coherent entry point to all available services.

Searching for care can often feel fragmented, spread across a tangle of separate websites and entry points. Praktikertjänst brings more than 600 individual clinics into a single interface, everything from dentists and speech and language pathologists to primary care centers. Whatever the practice, the type of care, or the reason for seeking it, the patient has one route in.

Behind that experience sit more than 40 separate care systems, each with its own platform, processes, and ways of working. The design challenge was to create a coherent patient experience without simplifying away the different needs of the practices themselves. Through a shared visual language and consistent interaction patterns, the complexity has shifted from the user to the system, so that care feels like one service rather than many separate ones.