April 24, 2025 07:45 - 10:00 CET

Kungsgatan 55 111 22, Stockholm

Event @ Sweden

Bringing the Product Operating Model to life with Figma

Date

April 24, 2025

07:45 - 10:00 CET

Location

Kungsgatan 55

111 22, Stockholm

View on Map

Framna and Figma invite you to a live event exploring the Product Operating Model, a structured approach to product development that brings clarity and impact. Learn how we use Figma to enhance collaboration, align teams, and support strategic planning, design, and development.

Uniting Teams to Build Great Products

The Product Operating Model provides structure, clarity, and impact in digital product development. At Framna, we embrace this model to align teams, enhance collaboration, and drive strategic decision-making. Figma plays a pivotal role in this approach, serving as a shared workspace where strategy, design, and development come together - ensuring every step of the process moves teams forward with purpose.

From insight to impact: How product excellence comes to life

During this event, we will explore how product excellence comes to life, using the Swish redesign as a case study. From early ideation and user story mapping to rigorous testing and execution in Figma’s Dev Mode, we will break down how our teams collaborate to elevate product quality. We will also introduce the Product Quality Framework, a structured approach that prioritizes impact over output, sharpens user focus, and drives continuous improvement at every stage of development.

Who should join?

This event is for decision-makers across design, product, and tech who want to build empowered teams and enhance collaboration through the Product Operating Model and Figma.

Design Managers & UX Leads: Learn how to foster collaboration between design, product, and engineering while streamlining workflows with Figma.

Product Managers & Business Developers: Gain insights into aligning strategy, user needs, and execution to drive impact across teams.

Engineering & Development Managers: Discover how to bridge design and development, enabling teams to work more efficiently using Figma's Dev Mode.

Why attend?

By attending this exclusive event, you will:

Explore the Product Operating Model: Learn key principles for aligning strategy, design, and development.

See Figma in action: Get a behind-the-scenes look at team collaboration on the Swish redesign.

Discover the Product Quality Framework: Learn how our Quality Self-Assessment Workshop drives continuous improvement.

Connect with peers: Exchange insights with industry leaders shaping the future of digital products.

Schedule

Time (CET)

Event

Speaker

07:45

08:15

07:45

08:15

Doors open

Registration, coffee & breakfast.

Introducing the Product Operating Model

Gain a clear overview of our holistic approach to product development. Learn how we apply guiding principles across teams and leverage Figma to seamlessly align strategy, design, and development.

Oscar Sellhed

Business Designer

Design and development in sync

Explore how Figma’s Dev Mode supports seamless collaboration between design and development. Gain insights from the team behind the Swish redesign on bridging design and code for more efficient workflows.

Marc Sloan

Senior Product Manager

Collaboration in action: Swish redesign

Explore how the Swish team works together on their upcoming redesign. From early ideation and user testing to user story mapping and final handoff, see how Figma enables frictionless collaboration.

Sebastian Hall

Design Lead

Driving quality with purpose

Explore the Product Quality Framework, a structured approach that prioritizes impact over output, sharpens user focus, and empowers cross-functional teams to improve continuously.

Helene Norell & Leo Nathorst-Böös

Head of Teams, Head of Product

09:15

10:00

09:15

10:00

Demo stations and networking

Great insights deserve great conversations! Connect with industry peers, explore demo stations, and exchange new ideas.

Learn from our experts

Speaker

Sebastian Hall

Design Lead at Framna Sweden

With over a decade in digital product design, Sebastian specializes in usability and accessibility, crafting intuitive experiences that work for everyone. Now leading design for the Swish app, he continuously tests, refines, and delivers seamless digital products.

Speaker

Marc Sloan

Senior Product Manager at Figma

Marc Sloan is a Senior Product Manager at Figma, based in London, leading the Design to Code team within Dev Mode. His work bridges the gap between design and development, enabling seamless handoff and code generation from design files.

Speaker

Helene Norell

Head of Teams at Framna Sweden

Helene Norell focuses on helping teams succeed by supporting the people who lead them. With a clear, people-first mindset, she coaches team leads through challenges and builds structures that enable both individual and team growth.

Speaker

Leo Nathorst-Böös

Head of Product

As Head of Product at Framna Sweden, Leo leads and coaches Product Leads, combining organizational insight with a deep passion for meaningful progress. Leo thrives on helping others succeed - creating the conditions for teams to do their best work and ensuring that every product delivers real value to its users.

Speaker

Oscar Sellhed

Business Designer at Framna Sweden

As a business designer, Oscar helps product teams work smarter through experimentation and strategic insight. Passionate about improving processes, he focuses on turning ideas into tangible impact, shaping more effective and innovative ways of working.