Every day, your users ask AI assistants questions in their own words, get answers right away and expect to be remembered. Then they open your product and expect the same.
In this 45-minute webinar, Claudia Velhas, Product Designer at Framna, explains the three shifts we see in user behavior. Why people now describe what they want instead of typing keywords. Why they want to be known by a product, but also want to know how. Why they let products do more of the work for them, and where they draw the line.
Fredrik Björndahl, Senior Product Lead at Framna, takes on the question every product team is facing right now: should your AI live inside your product, or in the assistant your users already have open? He shares two questions that help you decide, one job at a time, without handing your customer relationship to someone else.
Have a question of your own? Ask Claudia and Fredrik directly in the live Q&A.
