What top apps do differently

Discover what drives top-performing apps in Northern Europe’s largest annual app study, based on data from 600 apps and 9,000 users.

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Mobile App Trends Report 2025

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The data behind successful apps

Explore the trends, behaviors, and success factors behind the best-performing apps. Use these insights to guide you in making smarter digital product decisions.

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For innovators

Building a utility app, productivity tool, or entertainment platform? The Mobile App Trends Report is packed with insights to help you grow smarter, and build better.


Are you the one pushing for new ideas, or turning numbers into action? This report provides actionable takeaways to improve your app’s performance, boost engagement, and drive growth.

 

Win by product

We do everything it takes to create digital products that lead markets. To succeed, we need to understand not just what works, but why it works.

That is why the Mobile App Trends Report was created. It offers real insights to sharpen your strategy and improve the user experience. 

Available chapters

Framna_MATR_Chapter1-Preview-800x450
10 min read
App adoption: Key insights
Framna_MATR_Chapter2-Preview-800x450
10 min read
App success: Key factors
Framna_MATR_Chapter3-Preview-800x450
11 min read
E-commerce app excellence
Framna_MATR_Chapter4-Preview-V2-800x450
18 min read
Sustainability-driven apps
Framna_MATR_Chapter5-Preview-800x450
15 min read
Shaping healthcare
Framna_MATR_Chapter6-Preview-800x450
15 min read
Fintech's innovation race
Framna_MATR_Chapter7-Preview-800x450
15 min read
Framing the future