What does it take to win in the age of AI?
At Future Product Days 2026, Framna CEO Joacim Jeppesen took the main stage to talk about what it takes to win with a digital product when AI is changing both how it is built and what people expect from it.
Make the leap to intelligent products
Joacim Jeppesen, his 20-year-old daughter and his 76-year-old father all use the same app. The bank has years of data on each of them, yet all three see exactly the same screens.
That gap between what a product knows and what it does with that knowledge is about to become expensive. Your customers now compare you to the best product they used today, and that is increasingly an AI assistant.
The people who can take your customer relationship are not five years away. They are one good quarter away. Watch the full keynote below to understand why.
Plan your leap to intelligent products
Every team has access to the same AI tools. Your advantage is the relationship you already have with your users, built on years of data, context and habit.
In an AI roadmap session, we work through where your product can use what you already know about your users, and what to build first.
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