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See how the latest AI breakthroughs open new ways to build products and reach customers. Watch to stay ahead while others are still catching up.

The next platform shift

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What OpenAI’s new releases mean for digital products

The latest wave of OpenAI innovations represents more than a feature update. It signals the beginning of a new product paradigm. As AI platforms mature, they redefine what it means to design, develop, and scale digital experiences. These videos will explore how these releases open new possibilities for builders — from embedding products inside ChatGPT to reimagining commerce, interaction, and automation.

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The new AI reality is reshaping the digital products eco-system

 

  • Why AI platforms will change how people find and use digital products
  • Recent releases from OpenAI and why they are noteworthy
  • The emerging shift could be as profound as Apple's App Store launch
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Apps in ChatGPT

 

  • How companies can now show up inside ChatGPT with fully branded experiences, including real life examples 

  • A first look at how ChatGPT apps are actually built — and how they connect to your existing infrastructure

  • Why this creates a brand new channel you can’t afford to ignore

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A changing customer journey

  • How AI is rewriting the classic awareness-to-conversion path

  • What happens when customer journeys begin inside assistants, not apps

  • How leading brands are blending ChatGPT and owned channels to stay ahead

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Q&A

Your chance to hear what others dared to ask.
Start shaping your ChatGPT app

Turn the webinar insights into real progress. Our ChatGPT app starter framework helps your team pinpoint high-value use cases and shape clear concepts ready to build.

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From idea to concept

Move from early exploration to a validated ChatGPT app concept with a structured, practical process. The ChatGPT app starter framework gives your team clarity on where AI creates value, how a ChatGPT app strengthens the user journey, what to prioritise, and how to prepare for a confident launch. It is a focused way to turn potential into momentum.