May 26, 2026 15:30 - 19:00 CEST

Sergel HUB Sveavägen 10A, 111 57 Stockholm

Event @ Sweden

Mobile App Trends Report 2026: Launch Event

Date

May 26, 2026

15:30 - 19:00 CEST

Location

Sergel HUB

Sveavägen 10A, 111 57 Stockholm

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Join us at the launch of the Mobile App Trends Report 2026. We surveyed over 13,000 users and analyzed hundreds of leading apps across Denmark, the Netherlands, Poland, and Sweden, making this one of Northern Europe’s most comprehensive studies of mobile app performance.

What separates leading digital products from the rest?

Most organizations have access to more data than ever, yet still struggle to understand what actually drives performance. At the Mobile App Trends Report 2026 launch, we break down why some products consistently outperform others and where value is being created or lost.

The findings are specific. Some will challenge what you think you know. On May 26, we present them live at Sergel HUB — with the analysts behind the data and the peers facing the same decisions.

The report will be published after the event. Hearing the analysts who built it present it in person only happens once.

Who should join

Anyone questioning whether their digital product is keeping pace with the market and where to focus next.

C-suite and senior leaders accountable for digital or product outcomes
Product leaders and product owners shaping priorities and execution
Decision-makers driving growth and performance

Why join?

By joining this event you will:

Understand what drives performance
Learn what makes people start using an app, keep using it, and recommend it, and where products typically fall short.
See where value is created or lost
Get a clear view of which parts of the experience drive impact and which undermine it.
Compare against the market
Understand how your product and priorities stack up against peers across industries and markets.
Turn insight into action
Walk away with clear perspectives on where to focus next and which decisions will have the greatest long-term impact.

Schedule

Time CEST

Event

Speaker

15:30

16:00

15:30

16:00

Doors open

Registration and check-in

16:00

16:05

16:00

16:05

Welcome

A brief welcome from Managing Director Mayako Fagerfjäll, followed by an introduction to this year’s Mobile App Trends Report.

Mayako Fagerfjäll

Managing Director

16:05

17:00

16:05

17:00

Expert talks

Expert talks and deep dives into what actually drives performance, how leading products stay ahead, and why AI is no longer optional.

17:00

17:30

17:00

17:30

Break

Coffee and fika

17:30

18:00

17:30

18:00

Guest speaker

An external perspective and discussion of the report’s key findings. Speaker to be announced.

TBA

18:00

19:00

18:00

19:00

Stay and connect

Drinks and smørrebrød

Learn from Framna experts

Speaker

Arvin Razavi

Data Scientist

Leveraging nearly a decade of experience in uncovering what drives app success, Arvin specializes in transforming complex data into actionable insights. He supports product teams in optimizing user experiences and driving engagement.

Speaker

Linea Weien Lippert

Senior Strategy & Business Consultant

Linea brings experience in shaping digital products through strategy, analytics, and execution. She works closely with product teams to align business goals with user needs and drive measurable impact.

Speaker

Thomas Kuperus

Business Strategist

Thomas is dedicated to helping partners unlock their digital potential. Drawing on expertise gained across a variety of industries, he ensures that digital solutions align with business objectives and deliver measurable value.

Mobile App Trends Report 2026: Launch Event