Most products are used. Few are truly valued

Understand what drives that gap. Based on data from 450 apps and 13,700 users, this report shows what separates products that continuously improve from those that fall behind.

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Mobile App Trends Report 2026

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For digital product leaders

If you are responsible for a digital product, you already have access to more data than ever.

 

The challenge is not the data. It is knowing what actually matters.

 

This report helps you understand how your product performs against the market, where it falls short, and what to focus on next.

Why this report exists

You are likely tracking ratings, installs, and NPS to understand performance.

 

These signals reflect visibility, not product quality.

 

The Mobile App Trends Report was created to give you a clearer view of what actually drives performance, and how leading products continuously improve.

 

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The data behind product performance

Explore the patterns behind high-performing apps and understand what they mean for your product.

 

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Chapters

Start exploring the report. The first chapters are now available and more is coming.