How AI-driven apps are proactively reshaping healthcare

By adding preventive features like lifestyle monitoring, early risk detection, and personalized health advice, medical apps can transition care from reactive to proactive. Our report highlights examples of apps successfully integrating AI with wearables and sensors, enabling smart algorithms to recognize health patterns, predict potential risks, and offer targeted support to users. These proactive tools fundamentally reshape healthcare by providing timely interventions and continuous, personalized support.

In the Netherlands, the groundwork for digital transformation in healthcare has been laid effectively. Unlike Denmark and Sweden, where apps typically integrate within public healthcare systems, the Dutch healthcare model, driven by private insurance, encourages innovative market applications. The data shows that 17% of users in the Netherlands engage daily with health or fitness apps, while 27% do so weekly. Notably, Gen Z prefers fitness apps (11%), whereas baby boomers lean toward medical apps. This unique market context provides substantial opportunities for AI-driven healthcare apps to enhance care accessibility, personalization, and preventive strategies.

The increasing acceptance and diversity of app usage indicate that health apps have moved beyond tech-savvy users. Intelligent integration of AI, as detailed in our healthcare chapter, makes digital health management relevant and beneficial across demographics, highlighting the potential for broader adoption of proactive digital health management.

Explore the full Mobile App Trends Report 2025 for benchmarks, success stories, and in-depth sector insights.